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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Best Sellers

A collection filled with our top selling products, updated weekly.
Solar Buddies - One Sunscreen Applicator

Solar Buddies - One Sunscreen Applicator

$24.95 NZD
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Solar Buddies - One Sunscreen Applicator $24.95 NZD
Green Pink Blue Purple Nude
Sleepytot Comforters - No More Dummy Runs

Sleepytot Comforters - No More Dummy Runs

from $34.95 NZD
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Sleepytot Comforters - No More Dummy Runs from $34.95 NZD
Sloth / NOT REQUIRED - my pacifier has a ring ie: BIBS Puppy / NOT REQUIRED - my pacifier has a ring ie: BIBS Orange Fox / NOT REQUIRED - my pacifier has a ring ie: BIBS Green Dinosaur / NOT REQUIRED - my pacifier has a ring ie: BIBS Cow / NOT REQUIRED - my pacifier has a ring ie: BIBS White Unicorn / NOT REQUIRED - my pacifier has a ring ie: BIBS Grey Bunny / NOT REQUIRED - my pacifier has a ring ie: BIBS Cream Bunny / NOT REQUIRED - my pacifier has a ring ie: BIBS Pink Bunny / NOT REQUIRED - my pacifier has a ring ie: BIBS Blue Bunny / NOT REQUIRED - my pacifier has a ring ie: BIBS
Bibado - Highchair Coverall Bib with Long Sleeves

Bibado - Highchair Coverall Bib with Long Sleeves

from $39.95 NZD
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Bibado - Highchair Coverall Bib with Long Sleeves from $39.95 NZD
Long Sleeve / Arctic Adventures Long Sleeve / Over the Rainbow Long Sleeve / Woodlands Long Sleeve / Oceans of Fun Long Sleeve / Speedy Dinos
Bibado - Dawn The Dinosaur ™ Teether

Bibado - Dawn The Dinosaur ™ Teether

$24.99 NZD
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Bibado - Dawn The Dinosaur ™ Teether $24.99 NZD
Easyblinds - Easynight Blackout Blind HOME Kit

Easyblinds - Easynight Blackout Blind HOME Kit

from $69.95 NZD
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Easyblinds - Easynight Blackout Blind HOME Kit from $69.95 NZD
Easyblinds - Easynight Blackout Blind PORTABLE Kit

Easyblinds - Easynight Blackout Blind PORTABLE Kit

from $79.95 NZD
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Easyblinds - Easynight Blackout Blind PORTABLE Kit from $79.95 NZD
The Natural Patch - ZenPatch - Mood Calming Stickers

The Natural Patch - ZenPatch - Mood Calming Stickers

$17.95 NZD
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The Natural Patch - ZenPatch - Mood Calming Stickers $17.95 NZD
The Natural Patch - SleepyPatch Sleep Promoting Stickers

The Natural Patch - SleepyPatch Sleep Promoting Stickers

$25.95 NZD
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The Natural Patch - SleepyPatch Sleep Promoting Stickers $25.95 NZD
Subo Food Bottle

Subo Food Bottle

$39.95 NZD
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Subo Food Bottle $39.95 NZD
Blush Olive Grey Duck Egg Musk Mint Blue Oatmeal Pink Lavender
B.Box - Silicone Snack Cups

B.Box - Silicone Snack Cups

$16.95 NZD
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B.Box - Silicone Snack Cups $16.95 NZD
Ocean Forest Berry
Rockit Stroller Rocker - Rechargeable Version

Rockit Stroller Rocker - Rechargeable Version

from $99.95 NZD
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Rockit Stroller Rocker - Rechargeable Version from $99.95 NZD
Petite Eats - Kids Safety Knife

Petite Eats - Kids Safety Knife

$14.95 NZD
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Petite Eats - Kids Safety Knife $14.95 NZD
Sky Blue Coral
Honeysticks - Bath Drops

Honeysticks - Bath Drops

$24.95 NZD
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Honeysticks - Bath Drops $24.95 NZD
Mombella - Soothing Mushroom Teether

Mombella - Soothing Mushroom Teether

$9.99 NZD
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Mombella - Soothing Mushroom Teether $9.99 NZD
Blue Pink Iron Green Green Chimney Red Crimson Yellow Orange
B.Box - Lunch Box

B.Box - Lunch Box

from $42.95 NZD
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B.Box - Lunch Box from $42.95 NZD
Flamingo Fizz Blue Blaze Ocean Breeze Lilac Pop Strawberry Shake Indigo Rose Emerald Forest Blue Slate Avengers Barbie
Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

from $32.95 NZD
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Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y) from $32.95 NZD
Blush Ruffle / 0-3 Months (37cm) White Ruffle / 3-6 Months (42cm) Denim Ruffle / 0-3 Months (37cm) Chambray / 6-12 Months (47cm) Khaki / 6-12 Months (47cm) Soft Lilac / 6-12 Months (47cm) Blush / 6-12 Months (47cm) Grey / 6-12 Months (47cm) Navy / 2-3 Years (52cm) Blush Kitty / 3-6 Months (42cm)
Lamington - Knee High Merino Socks

Lamington - Knee High Merino Socks

from $19.95 NZD
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Lamington - Knee High Merino Socks from $19.95 NZD
Snowflake / Prem Truffle / 0-3 Months Gracee / 0-3 Months Hundreds & Thousands / 0-3 Months Rocky / 0-3 Months Rosie / 0-3 Months Pebble / 0-3 Months Dandelion / 0-3 Months Pine / 0-3 Months Peanut / 0-3 Months Scooter / 0-3 Months Grover / 3-9 Months
Lila Jasmine - Lactation Bars - Berry & White Chocolate

Lila Jasmine - Lactation Bars - Berry & White Chocolate

$26.95 NZD
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Lila Jasmine - Lactation Bars - Berry & White Chocolate $26.95 NZD
Cherub Baby - Re-useable MINI Food Pouches 10 Packs

Cherub Baby - Re-useable MINI Food Pouches 10 Packs

$24.95 NZD
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Cherub Baby - Re-useable MINI Food Pouches 10 Packs $24.95 NZD
Pink & Orange Blue & Green
Haakaa - Silicone Finger Toothbrush 2pcs

Haakaa - Silicone Finger Toothbrush 2pcs

$12.95 NZD
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Haakaa - Silicone Finger Toothbrush 2pcs $12.95 NZD
Brolly Sheets -Snazzi Pants Day Trainers - Organic

Brolly Sheets -Snazzi Pants Day Trainers - Organic

$19.95 NZD
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Brolly Sheets -Snazzi Pants Day Trainers - Organic $19.95 NZD
Dino Dash / 1-2 Years Sprouty Sprout / 1-2 Years Sparkle Squad / 1-2 Years Hazy Daze / 1-2 Years Sprout / 1-2 Years Pink Bubblegum / 1-2 Years
NUK Star Latex Soother Twin Pack

NUK Star Latex Soother Twin Pack

$15.95 NZD
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NUK Star Latex Soother Twin Pack $15.95 NZD
0-6 Months / Pink 0-6 Months / Blue
The Nude Alchemist - Teething Tamer

The Nude Alchemist - Teething Tamer

$25.95 NZD
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The Nude Alchemist - Teething Tamer $25.95 NZD
Doddl - Toddler Knife, Fork & Spoon Cutlery Set

Doddl - Toddler Knife, Fork & Spoon Cutlery Set

$39.95 NZD
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Doddl - Toddler Knife, Fork & Spoon Cutlery Set $39.95 NZD
Magenta Indigo Aqua
Rockit Bracket Strap - Rockit

Rockit Bracket Strap - Rockit

from $10.00 NZD
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Rockit Bracket Strap - Rockit from $10.00 NZD
Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat

Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat

$34.95 NZD
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Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat $34.95 NZD
Evie / 0-3 Months (37cm) Bedhead Koala / 3-6 Months (42cm) Bedhead Bunny / 3-6 Months (42cm) Grace / 0-3 Months (37cm) Tractor / 0-3 Months (37cm) Spring Butterfly / 0-3 Months (37cm) Savanna / 3-6 Months (42cm) Treadly / 3-6 Months (42cm) Sonny / 0-3 Months (37cm) Khaki Stripe / 3-6 Months (42cm) Birdie / 3-6 Months (42cm) Mint Stripe / 0-3 Months (37cm) Bloom / 0-3 Months (37cm) Blue Rainbow / 0-3 Months (37cm) Nomad / 0-3 Months (37cm) Posie / 0-3 Months (37cm) Grey Penguin / 0-3 Months (37cm) Grey Stripe / 6-12 Months (47cm) Tigers / 0-3 Months (37cm) Pink Butterfly / 6-12 Months (47cm)
Zazu - Davy the Dog Sleep Trainer & Night Light

Zazu - Davy the Dog Sleep Trainer & Night Light

$79.95 NZD
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Zazu - Davy the Dog Sleep Trainer & Night Light $79.95 NZD
Frigg - Daisy Natural Rubber Pacifier Twin Pack

Frigg - Daisy Natural Rubber Pacifier Twin Pack

$22.95 NZD
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Frigg - Daisy Natural Rubber Pacifier Twin Pack $22.95 NZD
Cotton Candy / SIZE 1 (0-6 MONTHS) Chamomile / SIZE 1 (0-6 MONTHS) Pink Cream Poppy / SIZE 1 (0-6 MONTHS) Biscuit / SIZE 1 (0-6 MONTHS) Frigg Peony / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS) Desert / SIZE 1 (0-6 MONTHS) Cream Poppy / SIZE 1 (0-6 MONTHS) Cream Lupine / SIZE 1 (0-6 MONTHS) Willow / SIZE 1 (0-6 MONTHS) Cappuccino / SIZE 1 (0-6 MONTHS) Aurora / SIZE 1 (0-6 MONTHS) Pale Daffodil / SIZE 1 (0-6 MONTHS) Sage / SIZE 1 (0-6 MONTHS) Frigg Acorn / SIZE 2 (6-18 MONTHS) Cream / SIZE 1 (0-6 MONTHS) Sea Foam / SIZE 2 (6-18 MONTHS) Blush / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS) Glacier Blue / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS)
Viva La Vulva - Postpartum Peri Wash Cleansing Bottle

Viva La Vulva - Postpartum Peri Wash Cleansing Bottle

$32.95 NZD
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Viva La Vulva - Postpartum Peri Wash Cleansing Bottle $32.95 NZD
Absolute Essential - Baby Breathe Oil 10ml

Absolute Essential - Baby Breathe Oil 10ml

$32.95 NZD
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Absolute Essential - Baby Breathe Oil 10ml $32.95 NZD
Sleepytot Portable White Noise Machine

Sleepytot Portable White Noise Machine

$79.95 NZD
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Sleepytot Portable White Noise Machine $79.95 NZD
B.Box - Sippy Cup V2

B.Box - Sippy Cup V2

$19.95 NZD
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B.Box - Sippy Cup V2 $19.95 NZD
Blush Boysenberry Pistachio Bubblegum Tutti Frutti Banana Split Green Apple Lemon Neon Orange Zing
SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent

SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent

from $19.99 NZD
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SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent from $19.99 NZD
Bedhead - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Baby & Toddler Bucket Hat (0-3Y)

$34.95 NZD
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Bedhead - Baby & Toddler Bucket Hat (0-3Y) $34.95 NZD
3-6 Months (42cm) / Grace 6-12 Months (47cm) / Evie 6-12 Months (47cm) / Bedhead Koala 6-12 Months (47cm) / Bedhead Bunny 6-12 Months (47cm) / Tractor 6-12 Months (47cm) / Khaki Stripe 6-12 Months (47cm) / Sonny 6-12 Months (47cm) / Purple Koala 2-3 Years (52cm) / Birdie 2-3 Years (52cm) / Treadly 2-3 Years (52cm) / Mint Stripe 2-3 Years (52cm) / Grey Penguin
Zazi - Slip-Safe Bath Spots

Zazi - Slip-Safe Bath Spots

$19.95 NZD
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Zazi - Slip-Safe Bath Spots $19.95 NZD
Garden Pond Zazi Whale Zazi Shell Zazi Bubbles
Sale
Sleepytots The Ultimate Sleep Aid - Full Package Deal

Sleepytots The Ultimate Sleep Aid - Full Package Deal

$125.00 NZD $142.90 NZD
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Sleepytots The Ultimate Sleep Aid - Full Package Deal $125.00 NZD $142.90 NZD
Light Wooden Tint / Sleep Easy Oil White / Sleep Easy Oil Dark Wooden Tint / Sleep Easy Oil
ErgoPouch - Cocoon Swaddle Bag 1.0 Tog

ErgoPouch - Cocoon Swaddle Bag 1.0 Tog

$54.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 1.0 Tog $54.95 NZD
Blue Ocean / 0-3 Months Sunny / 0-3 Months Pink Daisies / 0-3 Months Dragonflies / 0-3 Months Green Willow / 0-3 Months Oatmeal Marle / 6-12 Months Night Sky / 0-3 Months Sage / 0-3 Months Berries / 0-3 Months Grey Marle / 0-3 Months
Woolbabe - 3 Seasons Front Zip Sleep Bag

Woolbabe - 3 Seasons Front Zip Sleep Bag

$169.00 NZD
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Woolbabe - 3 Seasons Front Zip Sleep Bag $169.00 NZD
Mauve Manuka / 3-24 months Meadow Stripe / 3-24 months Dune / 3-24 months Dusk / 3-24 months Pebble Stripe / 3-24 months Tide / 3-24 months Tekapo Stars / 3-24 months Pine Stars / 3-24 months Moss Wilderness / 2-4 years
Baby Shusher

Baby Shusher

$59.95 NZD
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Baby Shusher $59.95 NZD
Babu - Everyday Sunscreen for Babies & Everyone

Babu - Everyday Sunscreen for Babies & Everyone

$34.95 NZD
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Babu - Everyday Sunscreen for Babies & Everyone $34.95 NZD
Haakaa - Baby Nail Care Set

Haakaa - Baby Nail Care Set

$25.95 NZD
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Haakaa - Baby Nail Care Set $25.95 NZD
The Natural Patch - BuzzPatch Mosquito Repellent Patches

The Natural Patch - BuzzPatch Mosquito Repellent Patches

Sold Out
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The Natural Patch - BuzzPatch Mosquito Repellent Patches Sold Out
Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments

Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments

$26.95 NZD
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Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments $26.95 NZD
Banana Blush Pea Green Apricot
Haakaa - Fresh Food Feeder & Cover Set

Haakaa - Fresh Food Feeder & Cover Set

$25.90 NZD
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Haakaa - Fresh Food Feeder & Cover Set $25.90 NZD
Steel Blue Blush Copper Pea Green Olive Lavender Mustard Sky Blue Oatmeal Pumpkin
Bedhead Heritage - Baby & Toddler Reversible Flap Hat

Bedhead Heritage - Baby & Toddler Reversible Flap Hat

$42.95 NZD
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Bedhead Heritage - Baby & Toddler Reversible Flap Hat $42.95 NZD
Meredith / 0-3 Months (38-42cm) Paris / 0-3 Months (38-42cm) Charliee / 0-3 Months (38-42cm) Frankie / 3-6 Months (42-46cm) Primrose / 0-3 Months (38-42cm) Marie / 0-3 Months (38-42cm) Spring Melody / 0-3 Months (38-42cm) Farah / 0-3 Months (38-42cm) Alice / 0-3 Months (38-42cm) Spencer / 0-3 Months (38-42cm) Autumn Peony / 0-3 Months (38-42cm) Faith / 0-3 Months (38-42cm) Finley / 0-3 Months (38-42cm) Gwen / 3-6 Months (42-46cm) Leo / 0-3 Months (38-42cm)
Absolute Essential - Sleep Easy Oil 10ml

Absolute Essential - Sleep Easy Oil 10ml

$34.95 NZD
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Absolute Essential - Sleep Easy Oil 10ml $34.95 NZD
Sale
Sleepytot - Silicone Snack Cup

Sleepytot - Silicone Snack Cup

$15.16 NZD $18.95 NZD
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Sleepytot - Silicone Snack Cup $15.16 NZD $18.95 NZD
Dusky Rose Powder Blue Sage Mustard
ErgoPouch - Layer Long Sleeve 0.2 Tog

ErgoPouch - Layer Long Sleeve 0.2 Tog

$35.95 NZD
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ErgoPouch - Layer Long Sleeve 0.2 Tog $35.95 NZD
Pink Daisies / 0-3 Months Dragonflies / 0-3 Months Green Willow / 0-3 Months Sunny / 0-3 Months Night Sky / 0-3 Months Sage / 0-3 Months Berries / 0-3 Months Grey Marle / 0-3 Months