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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Sale

No discounted or sale items can be returned for refund, only a credit. Please read our full returns/refund policy for more information. 

Sale
Bedhead Heritage - Baby & Toddler Reversible Flap Hat - CLEARANCE

Bedhead Heritage - Baby & Toddler Reversible Flap Hat - CLEARANCE

$29.95 NZD $42.95 NZD
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Bedhead Heritage - Baby & Toddler Reversible Flap Hat - CLEARANCE $29.95 NZD $42.95 NZD
0-3 Months (38-42cm) / Poppy 0-3 Months (38-42cm) / Noah 0-3 Months (38-42cm) / Chelsea 0-3 Months (38-42cm) / Moss 0-3 Months (38-42cm) / Pippa 0-3 Months (38-42cm) / Sydney 3-6 Months (42-46cm) / Freya 3-6 Months (42-46cm) / Mary 3-6 Months (42-46cm) / Frances Flax 6-12 Months (46-50cm) / Sammy
Sale
Woolbabe - 3 Seasons Front Zip Sleep Bag CLEARANCE

Woolbabe - 3 Seasons Front Zip Sleep Bag CLEARANCE

$127.20 NZD $169.00 NZD
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Woolbabe - 3 Seasons Front Zip Sleep Bag CLEARANCE $127.20 NZD $169.00 NZD
Wildflower / 3-24 months Twilight Stars / 3-24 months Rata / 2-4 years Pebble Wilderness / 2-4 years River Stripe / 2-4 years Sand Wilderness / 2-4 years Peach Manuka / 2-4 years Orchid Wildflower / 2-4 years Golden Sunshine / 2-4 years Lava Stripe / 2-4 years
Sale
Sassy Pants Rash Vest

Sassy Pants Rash Vest

$12.95 NZD $24.95 NZD
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Sassy Pants Rash Vest $12.95 NZD $24.95 NZD
Surfs Up / 6-12 Months Sunshine / 6-12 Months Retro Surfing / 6-12 Months
Sale
NUK Nature Sense Learner Bottle 150ml with Temperature Control

NUK Nature Sense Learner Bottle 150ml with Temperature Control

$18.74 NZD $24.99 NZD
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NUK Nature Sense Learner Bottle 150ml with Temperature Control $18.74 NZD $24.99 NZD
Blue White Green Purple
Sale
Zazi - Zazi Shades

Zazi - Zazi Shades

$20.97 NZD $34.95 NZD
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Zazi - Zazi Shades $20.97 NZD $34.95 NZD
Forest Terracotta Cream Peach
Sale
Doddl - Toddler Spoon and Fork Cutlery Set

Doddl - Toddler Spoon and Fork Cutlery Set

$14.97 NZD $29.95 NZD
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Doddl - Toddler Spoon and Fork Cutlery Set $14.97 NZD $29.95 NZD
Aqua Magenta Indigo Green Blue
Sale
Tommee Tippee - Freezer Tray Pop-Up Pots and Trays

Tommee Tippee - Freezer Tray Pop-Up Pots and Trays

$11.16 NZD $13.95 NZD
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Tommee Tippee - Freezer Tray Pop-Up Pots and Trays $11.16 NZD $13.95 NZD
Sale
Love To Dream - Swaddle Up - Designer

Love To Dream - Swaddle Up - Designer

$43.96 NZD $54.95 NZD
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Love To Dream - Swaddle Up - Designer $43.96 NZD $54.95 NZD
Mint / Newborn Grey / Newborn
Sale
Mombella - Within Arms Reach

Mombella - Within Arms Reach

$9.99 NZD $12.99 NZD
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Mombella - Within Arms Reach $9.99 NZD $12.99 NZD
Sale
Petite Eats - Round Stacking Cups

Petite Eats - Round Stacking Cups

$23.06 NZD $32.95 NZD
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Petite Eats - Round Stacking Cups $23.06 NZD $32.95 NZD
Sale
NUK - Big Kid Maxi Cutlery Set

NUK - Big Kid Maxi Cutlery Set

$19.96 NZD $24.95 NZD
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NUK - Big Kid Maxi Cutlery Set $19.96 NZD $24.95 NZD
YellowGreen Blue
Sale
NUK - Soft Sensitive Silicone Soother 2pk

NUK - Soft Sensitive Silicone Soother 2pk

$15.39 NZD $21.99 NZD
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NUK - Soft Sensitive Silicone Soother 2pk $15.39 NZD $21.99 NZD
Pink & Purple / 0-6 Months Blue & Green / 0-6 Months
Sale
NUK - First Choice Learner Bottle 150ml, Silicone Spout 6-18M Leakproof

NUK - First Choice Learner Bottle 150ml, Silicone Spout 6-18M Leakproof

$18.39 NZD $22.99 NZD
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NUK - First Choice Learner Bottle 150ml, Silicone Spout 6-18M Leakproof $18.39 NZD $22.99 NZD
Sale
Sleepy Bub - Sleepy Heroes Comforters

Sleepy Bub - Sleepy Heroes Comforters

$9.99 NZD $39.95 NZD
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Sleepy Bub - Sleepy Heroes Comforters $9.99 NZD $39.95 NZD
Sale
Classical Child - Silicone Beach Bucket & Toys Set

Classical Child - Silicone Beach Bucket & Toys Set

$47.97 NZD $79.95 NZD
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Classical Child - Silicone Beach Bucket & Toys Set $47.97 NZD $79.95 NZD
Sale
NUK - First Choice Bottle 300ml

NUK - First Choice Bottle 300ml

$18.36 NZD $22.95 NZD
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NUK - First Choice Bottle 300ml $18.36 NZD $22.95 NZD
Sale
NUK - Signature Silicone Soother

NUK - Signature Silicone Soother

$6.99 NZD $10.99 NZD
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NUK - Signature Silicone Soother $6.99 NZD $10.99 NZD
White / 0-6 Months Navy / 6-18 Months Pink Butterfly / 0-6 Months Baby Blue / 0-6 Months Blue Birds / 0-6 Months Magenta / 6-18 Months Pink Flowers / 6-18 Months Blue Leaf / 6-18 Months
Sale
NUK - Space Silicone Soother - CLEARANCE

NUK - Space Silicone Soother - CLEARANCE

$11.89 NZD $16.99 NZD
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NUK - Space Silicone Soother - CLEARANCE $11.89 NZD $16.99 NZD
Sale
Skip Hop - Light Up Nappy Caddy

Skip Hop - Light Up Nappy Caddy

$79.96 NZD $99.95 NZD
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Skip Hop - Light Up Nappy Caddy $79.96 NZD $99.95 NZD
Grey Pink
Sale
Woolbabe - Swaddle Blanket

Woolbabe - Swaddle Blanket

$55.96 NZD $69.95 NZD
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Woolbabe - Swaddle Blanket $55.96 NZD $69.95 NZD
Pebble Stripe Tide Dusk Dusk Stars Tide Stars Tekapo Stars Pebble Wilderness Wildflower Tide Seascape Rose Manuka Twilight Stars Peach Manuka Plum Manuka Ember Wilderness Spring Wonder Bark Wilderness Aqua Seascape
Sale
Mushie - Silicone Pacifier Case

Mushie - Silicone Pacifier Case

$19.99 NZD $34.99 NZD
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Mushie - Silicone Pacifier Case $19.99 NZD $34.99 NZD
Blush Stone Grey Natural Cloudy Mauve
Sale
Mushie - Soft Silicone Bib

Mushie - Soft Silicone Bib

$27.12 NZD $33.90 NZD
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Mushie - Soft Silicone Bib $27.12 NZD $33.90 NZD
Tradewinds Pale Mauve Cambridge Blue Blush Bib Shifting Sand Rainbows Planets Cars Dinosaur Mix Numbers Black
Sale
Mushie - Fork and Spoon Set

Mushie - Fork and Spoon Set

$16.48 NZD $20.60 NZD
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Mushie - Fork and Spoon Set $16.48 NZD $20.60 NZD
Blush Sage Vanilla Grey Caramel
Sale
Petite Eats - Sunny Teethers 2 Pack

Petite Eats - Sunny Teethers 2 Pack

$22.46 NZD $29.95 NZD
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Petite Eats - Sunny Teethers 2 Pack $22.46 NZD $29.95 NZD
Duck Egg Powder Rose Moss Marigold Nude Peacock
Sale
Petite Eats - Hooded Towel and Washcloth Sets

Petite Eats - Hooded Towel and Washcloth Sets

$41.96 NZD $59.95 NZD
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Petite Eats - Hooded Towel and Washcloth Sets $41.96 NZD $59.95 NZD
Sale
Moogoo - Tinted SPF 40 Face Cream 50g

Moogoo - Tinted SPF 40 Face Cream 50g

$9.99 NZD $14.99 NZD
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Moogoo - Tinted SPF 40 Face Cream 50g $9.99 NZD $14.99 NZD
Sale
MooGoo - Baby Soothing Moisturiser Nut Oil Free 120g

MooGoo - Baby Soothing Moisturiser Nut Oil Free 120g

$14.99 NZD $22.99 NZD
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MooGoo - Baby Soothing Moisturiser Nut Oil Free 120g $14.99 NZD $22.99 NZD
Sale
Frankie Apothecary - Natural Sun Defence SPF40

Frankie Apothecary - Natural Sun Defence SPF40

from $25.00 NZD $35.00 NZD
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Frankie Apothecary - Natural Sun Defence SPF40 from $25.00 NZD $35.00 NZD
Sale
Gummee - 'Anti Scratch' Teething Mitts, 0-3 months

Gummee - 'Anti Scratch' Teething Mitts, 0-3 months

$19.95 NZD $24.95 NZD
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Gummee - 'Anti Scratch' Teething Mitts, 0-3 months $19.95 NZD $24.95 NZD
Sale
Moogoo - Scalp Cream 120g

Moogoo - Scalp Cream 120g

$16.95 NZD $22.95 NZD
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Moogoo - Scalp Cream 120g $16.95 NZD $22.95 NZD
Sale
MooGoo Soothing MSM Moisturiser - 120g

MooGoo Soothing MSM Moisturiser - 120g

$12.95 NZD $19.95 NZD
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MooGoo Soothing MSM Moisturiser - 120g $12.95 NZD $19.95 NZD
Sale
MooGoo - Baby Gentle Shampoo 250ml

MooGoo - Baby Gentle Shampoo 250ml

$10.99 NZD $15.99 NZD
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MooGoo - Baby Gentle Shampoo 250ml $10.99 NZD $15.99 NZD
B.Box - Spout Bottle 600ml

B.Box - Spout Bottle 600ml

from $19.99 NZD
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B.Box - Spout Bottle 600ml from $19.99 NZD
Passion Splash Lemon Sherbet Indigo Rose Strawberry Shake Blue Slate Ocean Breeze All Blacks
Sale
Bumkins - Super Suction Silicone Grip Dish

Bumkins - Super Suction Silicone Grip Dish

from $19.95 NZD $29.95 NZD
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Bumkins - Super Suction Silicone Grip Dish from $19.95 NZD $29.95 NZD
Clay Dark Blue Pink Sage Sand Lavender Pineapple Tangerine Light Blue Marble
Sale
Headu - Farm Puzzle & Stickers

Headu - Farm Puzzle & Stickers

$19.95 NZD $29.95 NZD
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Headu - Farm Puzzle & Stickers $19.95 NZD $29.95 NZD
Sale
Bibado - Highchair Coverall Bib with Short Sleeves

Bibado - Highchair Coverall Bib with Short Sleeves

$27.96 NZD $39.95 NZD
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Bibado - Highchair Coverall Bib with Short Sleeves $27.96 NZD $39.95 NZD
Short Sleeve / Woodlands Short Sleeve / Cosmic Companions Short Sleeve / Desert Hide and Seek
Sale
Binnie Baby - Binnie Beads Baby Amber Bracelet

Binnie Baby - Binnie Beads Baby Amber Bracelet

$13.93 NZD $19.90 NZD
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Binnie Baby - Binnie Beads Baby Amber Bracelet $13.93 NZD $19.90 NZD
Black Green Sienna Cognac Chocolate Honey Golden Rod Cherry Maroon
Sale
Brolly Sheets - Waterproof Raincoat

Brolly Sheets - Waterproof Raincoat

$67.46 NZD $89.95 NZD
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Brolly Sheets - Waterproof Raincoat $67.46 NZD $89.95 NZD
Blush / 2 Denim Blue / 2 Sage / 2
Sale
Bibado - Double Dribble The Ultimate Neckerchief Bib

Bibado - Double Dribble The Ultimate Neckerchief Bib

$9.97 NZD $19.95 NZD
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Bibado - Double Dribble The Ultimate Neckerchief Bib $9.97 NZD $19.95 NZD
Sale
Bumkins - Large Snack Bag 2pk

Bumkins - Large Snack Bag 2pk

$14.96 NZD $19.95 NZD
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Bumkins - Large Snack Bag 2pk $14.96 NZD $19.95 NZD
Boho Camp Gear Rolling with Waves
Sale
Mushie - Silicone Rainbow Teether

Mushie - Silicone Rainbow Teether

$22.46 NZD $29.95 NZD
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Mushie - Silicone Rainbow Teether $22.46 NZD $29.95 NZD
Pink Cambridge Blue Shifting Sand
Sale
Little Unicorn - Cotton Muslin Sleep Romper

Little Unicorn - Cotton Muslin Sleep Romper

$46.19 NZD $65.99 NZD
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Little Unicorn - Cotton Muslin Sleep Romper $46.19 NZD $65.99 NZD
Little Roses / 12-18 Months Tropical Leaf / 12-18 Months
Sale
Mushie - Cloud Teether

Mushie - Cloud Teether

$16.46 NZD $21.95 NZD
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Mushie - Cloud Teether $16.46 NZD $21.95 NZD
Cloud Blue Sand
Sale
Gummee - Molar Mallet

Gummee - Molar Mallet

$10.00 NZD $22.99 NZD
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Gummee - Molar Mallet $10.00 NZD $22.99 NZD
Sale
Banz Carewear - Kids Adventure Sunglasses - 2-5 Years CLEARANCE

Banz Carewear - Kids Adventure Sunglasses - 2-5 Years CLEARANCE

$17.99 NZD $35.99 NZD
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Banz Carewear - Kids Adventure Sunglasses - 2-5 Years CLEARANCE $17.99 NZD $35.99 NZD
Sale
Frigg - Classic Natural Rubber Pacifier Twin Pack

Frigg - Classic Natural Rubber Pacifier Twin Pack

$17.21 NZD $22.95 NZD
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Frigg - Classic Natural Rubber Pacifier Twin Pack $17.21 NZD $22.95 NZD
Rose Gold / SIZE 1 (0-6 MONTHS) Powder Blush / SIZE 1 (0-6 MONTHS) Blush / SIZE 2 (6-18 MONTHS) Queen / SIZE 1 (0-6 MONTHS) Baked Clay / SIZE 1 (0-6 MONTHS) Peony / SIZE 1 (0-6 MONTHS) Baby Pink / SIZE 2 (6-18 MONTHS)
Sale
Mushie - Face Teether

Mushie - Face Teether

$14.96 NZD $19.95 NZD
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Mushie - Face Teether $14.96 NZD $19.95 NZD
Pistachio Banana Cream Blueberry Pink
Sale
Petit Bamboo - Summer Sleep Bags 0.5 Tog

Petit Bamboo - Summer Sleep Bags 0.5 Tog

$39.95 NZD $69.95 NZD
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Petit Bamboo - Summer Sleep Bags 0.5 Tog $39.95 NZD $69.95 NZD
Floral Pink / 6-18 Months